Avery Brewing Releases Go Play IPA

BOULDER, Colo. — Avery Brewing Company, a pioneering craft brewery known for its all-encompassing obsession with beer, announces the launch of Go Play IPA, a new year-round beer to its portfolio.

Avery Brewing crafted Go Play IPA as a celebration of those who do their thing, whatever it is, with the same all-in, obsessive enthusiasm that they have for beer.

“This the beer I’ve been dreaming of creating for years,” said Adam Avery, Founder and CEO of Avery Brewing Co. “Outside of running a brewery, I spend most of my time rock climbing and bike riding. I realized that I needed a beer to match the obsessive passion I have for these sports. It needed to be full flavored and bold, but still easy to drink, low-ish ABV, and the perfect companion to any sweaty activity. The great thing is about Go Play IPA is that it doesn’t matter if you are out crushing a 100-mile bike ride, redpointing your hardest climb yet, or simply walking the dog, this beer is designed to get you outside to play.”

Go Play IPA sports juicy, tropical, and dank aromas, fueled by dry-hop additions of Vic Secret, Idaho 7, and Simcoe hops. The addition of sodium and potassium (often found in sports drinks!) and the easy 5.5%ABV make Go Play IPA the perfect beer to handle any sweaty situation, while never compromising on flavor. Available in 12-ounce, six-pack cans.

Find it near you with our brew finder: http://www.averybrewing.com/brew-finder

About Avery Brewing Company

A Colorado-based brewery for over 25 years, Avery Brewing has a singular focus on creating the perfect beer. In a world full of discord, their belief is that a singular dedication to something as seemingly simple and inconsequential as beer can transform the world. Avery Brewing exists to pursue the mastery of beer and to reveal its power. Standouts include White Rascal Belgian-Style White Ale, a remarkable selection of IPAs including Maharaja Imperial IPA, and barrel-aged classics such as Tweak Bourbon Barrel-Aged Coffee Stout. Discover what great beer can do to your world. Beer First. The Rest Will Follow. www.averybrewing.com