Holiday Cheers From the King of Beers

Budweiser Holiday Can Pack
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Budweiser Holiday Can Pack

This holiday season Budweiser's holiday cans are back with a new design and exciting offers that will get Bud flying off the shelves! Building on the success of last year's program, we are doing a full conversion of multiple Budweiser 12 oz. can SKUs to celebrate holiday traditions like only Budweiser can.
Each pack will have up to two of four unique can designs featuring the famous Budweiser Clydesdales, the beloved Dalmatian and the winning dog of our Pupweiser social media contest. Each can features a QR code where consumers can scan for more holiday surprises and learn how to put their dog on a can. Secondary packaging is designed to look like a holiday gift encouraging consumers to "collect all four" can designs!