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Beechwood Sales & Service
5350 South Emmer Drive
New Berlin, WI 53151

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The celebration starts before the fest. Great Tas

The celebration starts before the fest.

Great Taste officially kicks off this weekend! Before the gates open, breweries and bars across Madison are hosting Great Taste Eve Parties featuring exclusive tap takeovers, cellar pours, vintage releases, and specialty beers you won’t want to miss.

We’ve rounded up where you can find our brewery partners on Thursday and Friday, plus highlighted a few of the can’t-miss specialty releases pouring throughout the weekend.

Whether you’re chasing a Bourbon Trail release from Lion’s Tail, a vintage Darkness pour from Surly, or one of the many limited offerings from 3 Sheeps, Founders, Boulevard, Half Acre, and more, there’s something for every craft beer fan.

Save this guide while you plan your weekend.
Which Great Taste Eve Party is your first stop?

#GreatTasteOfTheMidwest

What a week! 🍻🐴 It was an honor to welcome

What a week! 🍻🐴

It was an honor to welcome the iconic Budweiser Clydesdales to our market and share them with communities across southeastern Wisconsin. From the Deer District to the Ozaukee County Fair in Cedarburg, it was incredible to see so many people come out to experience a true Budweiser tradition.

A huge thank you to the Clydesdale Hitch Team for their hard work, hospitality, and for giving us a behind-the-scenes look at what makes these legendary horses so special. It was a pleasure getting to know the team, enjoying a few ice-cold Budweisers together, and seeing Budweiser flowing all week long.

Thanks to everyone who came out to celebrate with us! We are already looking forward to the next visit!

Nothing beats a weekend at the Washington County F

Nothing beats a weekend at the Washington County Fair! 🌽

We loved seeing so many people stop by the Busch Light Footprint this past weekend! Whether you were grabbing a Busch Light, Michelob ULTRA, or ULTRA Zero, kicking back in the cocktail area, challenging your friends to a game of cornhole, or testing your luck at Busch Light Plinko, there was something for everyone.

Thanks to everyone who stopped by to hang out with us, play Plinko, and score some Busch Light swag. We had a blast and can’t wait to do it again. See you at the next fair
!

Shuffle, sip, and win! We’re excited to launch

Shuffle, sip, and win!

We’re excited to launch our Stella Shuffleboard program in a few weeks, bringing friendly competition to bars presented by Stella Artois.

The best part? At the end of the summer, one lucky winner will be headed to Belgium!

Stay tuned for details on where to find us and how to enter for your chance to compete.

A big thank you to Third Space Brewing for hosting

A big thank you to Third Space Brewing for hosting us for another great afternoon! 🍻

Over the past few months, our Beechwood Brew with Kevin winners have been working alongside Third Space’s talented brewing team to bring two unique beer ideas to life. This week, we finally got to gather together, raise a glass, and vote for our favorite!

This year’s contenders:
Tropic Like It’s Hot – Tropical Wheat Ale
Monk’s Delight – Cherry Belgian Blonde Ale

Huge thanks to everyone at Third Space for making this collaboration possible year after year. It’s always a fun way to celebrate great beer, great partnerships, and the creativity behind every pint.

Now we want to know...which one would you reach for first?

Merci, Milwaukee! We had an amazing time at Bast

Merci, Milwaukee!

We had an amazing time at Bastille Days in the heart of Cathedral Square. From the iconic Eiffel Tower and the Stella Artois Airstream to incredible food, live music, and refreshing drinks, it was another fantastic celebration.

Thanks to everyone who came out and made the weekend one to remember.

What a weekend at Rumble by the River! From live

What a weekend at Rumble by the River!

From live music and tractor pulls to the Busch Light Horse Trailer and ice cold drinks, it was an unforgettable few days.

Thanks to everyone who stopped by to join us. We’re already looking forward to next year!

Game day is here 🇺🇸⚽️ Popping open Miche

Game day is here 🇺🇸⚽️ Popping open Michelob ULTRAs and rallying behind Team USA!

Official World Cup sponsor in hand, make it an ULTRA moment.

Grab one, tune in, and let’s go USA!

What a perfect day to crack open a Downeast cider.

What a perfect day to crack open a Downeast cider.

Have you tried their Peach Mango? Or maybe their Blueberry?

One thing we love about Downeast is their seasonal lineup—there’s always something new to sip and enjoy. They keep cider fun, fresh, and exciting all year long.

Looking for the perfect golf course beverage? Fo

Looking for the perfect golf course beverage?

Founders Water Hazard delivers a crisp, refreshing taste that’s made for warm afternoons, great company, and 18 holes of fun.

Next time you’re heading to the course, don’t forget the Water Hazard.

Surfside season is here. Nothing says summer quit

Surfside season is here.

Nothing says summer quite like an ice-cold Surfside.

From patios to pontoons to happy hour hangouts, these refreshing vodka lemonade and iced tea RTDs are made for warm-weather adventures. Grab one and taste summer in a can!

It’s game time! Michelob ULTRA in hand, Team USA

It’s game time! Michelob ULTRA in hand, Team USA on the screen.

Michelob ULTRA is the move for today’s match as we back Team USA.

Crack one open and let’s ride. Go USA!

Some of our favorite moments from the first weeken

Some of our favorite moments from the first weekend of the World Cup!

Nothing beats seeing you all out there enjoying Stella, ULTRA, and NÜTRL.

Thanks for bringing the energy—let’s keep the momentum rolling all tournament long!

Another day another World Cup Match! Grab a Mich

Another day another World Cup Match!

Grab a Michelob ULTRA, Stella Artois, or NÜTRL Vodka Seltzer today to support the presenting sponsors!

The real question is… who are you rooting for today?

We had an incredible time celebrating Belgian Beer

We had an incredible time celebrating Belgian Beer Week with our Belgian brewery reps last week! 🇧🇪🍻

From a mini Belgian beer fest in the office, to a fantastic event with Lindemans downtown Milwaukee, and an absolute hit at the Belgian Beer Fest in Wauwatosa…. there was no shortage of great pours.

Safe to say we raised a glass (or a few) to Belgian beer the right way!

Thanks to everyone who has participated in our Soc

Thanks to everyone who has participated in our Soccer Shootout tournament leading into the kick off of this year’s World Cup!

We have loved seeing you all out & about drinking the sponsor brands of Stella Artois, Michelob ULTRA and NÜTRL Vodka Seltzer.

Looking forward to more nights of fun, good drinks, futbol and good company!

This Memorial Day, we honor the brave men and wome

This Memorial Day, we honor the brave men and women who made the ultimate sacrifice for our country.

Proud to partner with Folds of Honor, Budweiser continues to support military families and veterans through educational scholarships and community impact initiatives.

Raise a Bud to those who served and sacrificed.

#MemorialDay #Budweiser #FoldsofHonor #SupportOurTroops #Veterans

Crack open summer with a Surfside.

Whether you’re headed to the game, the golf course, or the lake, these refreshing cocktails in a can are a must-have for summer.

Proud partner of the Milwaukee Brewers!

Made with real vodka from Stateside.

@youngbloodbeerco is teaming up with Draft & Vesse

@youngbloodbeerco is teaming up with Draft & Vessel to celebrate their incredible journey!

From a single 350 sq ft, 12-person bar @draftandvessel to the @draftpatio, @draftandvesseltosa, the @givingtreegarage beer garden, @pomeroy.mke and @draftandcompany. They have become a stop in every corner of the city!

This special collaboration beer, Remember Craft & Vessel?, honors the original name of the Kickstarter and the adventure that brought them here. It’s a Fruit Punch Sour with Passion Fruit, Orange, Guava, Lychee, and Coconut. Available while supplies last at all locations. Come taste the story!

Yesterday was National Firefighters Day and we’r

Yesterday was National Firefighters Day and we’re still thinking about the heroes who show up when it matters most.

We were honored to team up with Phorm Energy to give back in a small way by donating energy drinks to help fuel the people who never run out of it.

To the firefighters who risk everything to protect our communities, thank you.

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