Beechwood Sales & Service

Serving Wisconsin Statewide

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Beechwood Sales & Service
5350 South Emmer Drive
New Berlin, WI 53151

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© L. Knife & Son, LLC.. All Rights Reserved.

Our Products

New Products Every Week!

Cutwater Fireside Variety Pack

Spirits

Kona Brewing Big Wave

Follow Us@beechwoodsales

Game on! Bud Light Hoops 2026 is LIVE! 🏀 Our p

Game on! Bud Light Hoops 2026 is LIVE! 🏀

Our pop-a-shot tournament series is officially underway — flip to the next slide for the full schedule and find a stop near you.

Let’s play to win! We hope to see you there!

Love is in the air, and so is the perfect pour.

Love is in the air, and so is the perfect pour.

Cheers to moments worth savoring this Valentine’s Day.

Grab someone you love and toast with a crisp Stella!

#PerfectServe #ValentinesDay

The Annual NA Day at the Cooperage was a great way

The Annual NA Day at the Cooperage was a great way to kick off the year!

Whether you are doing Dry January or just expanding your Non-Alcoholic lineup, this event delivered great options. From new products in our market to bold new flavors from top non-alcoholic brands, there was always something new to try.

Curious what options are available for your at home bar cart, your retail space or next event? Ask your sales rep about our non-alcoholic offerings!

From great people to great beverages — Beechwood

From great people to great beverages — Beechwood had a whole lot of GREAT in 2025!

A huge THANK YOU to our consumers and retailers for your ongoing support and partnership. We’re excited to bring even more interactive experiences behind our brands, quality beer on tap, and top-tier service to our retailers in the year ahead.

Here’s to making 2026 the best year yet!

Meet our Ope! Brewing Sales Reps! They’re out p

Meet our Ope! Brewing Sales Reps!

They’re out poppin’ around our Wisconsin Territories spreading the word on all things Ope! From West Allis to all counties in the Beechwood footprint, they’re visiting retailers to share our current lineup open for order and the exciting new offerings coming your way.

If you spot them, say hi and get the scoop on what’s fresh from Ope!

Day 12 - Sierra Nevada is keeping our drinks cold

Day 12 - Sierra Nevada is keeping our drinks cold year round with this Yeti Backpack cooler!

Including: Sierra Nevada Yeti Backpack Cooler

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves a portable cooler.
⭐️What are you going to put in the cooler once you win it?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 11 - Athletic is keeping us active with our ne

Day 11 - Athletic is keeping us active with our new partnership with the local Windigo Hockey Team!

Including: Tickets to a Windigo Game, Windigo Blanket, Hat, and a Pack of Athletic NA Run Wild

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who is currently on an NA Kick
⭐️What’s your favorite style of beer to drink NA?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 10 - It’s a hop-filled holiday with Lagunita

Day 10 - It’s a hop-filled holiday with Lagunitas!

Including: Lagunitas Painting, T-shirt, hat and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves hoppy beers!
⭐️What’s your favorite IPA? Or weather to drink an IPA in?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 9 - New Glarus is bringing us some “Only In

Day 9 - New Glarus is bringing us some “Only In Wisconsin” type holiday cheer!

Including: New Glarus Canvas, Tin Tacker, T-Shirt and Hat!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves Wisconsin!
⭐️What’s your favorite place to drink a New Glarus Brew?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 8 - Guinness is got us feeling great with this

Day 8 - Guinness is got us feeling great with this 3-piece holiday set!

Including: Guinness Sweater, Hat and Scarf

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves Guinness!
⭐️Can you split the G?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 7 - NÜTRL is keeping us comfy with this NÜTR

Day 7 - NÜTRL is keeping us comfy with this NÜTRL X Badgers set up!

Including: NÜTRL X Badgers Quarter Zip, Coozie and Portable Lounger!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves the Badgers!
⭐️What’s your favorite place to watch a college sports game?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 6- Third Space is providing gear for you AND a

Day 6- Third Space is providing gear for you AND a friend, if you’ve got the holiday spirit!

Including: Third Space Crew Neck, T-Shirt, Beanie, Baseball Cap and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who feels like your happy place!
⭐️What is your favorite item in this prize package?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 5 - Founders is here to provide a Craft-Beer C

Day 5 - Founders is here to provide a Craft-Beer Christmas from our neighboring state of Michigan!

Including: Founders Tailgate Chair, Cooler, Hat, Fanny Pack and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves to lounge in a tailgate chair!
⭐️Where would YOU take this chair to lounge in?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 4 - Cheers from 3 Sheeps Brewing! Our local br

Day 4 - Cheers from 3 Sheeps Brewing! Our local brew crew from Sheboygan always supporting with great gear!

Including: 3 Sheeps t-shirt, trucker hat, and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves 3 Sheeps or has been to the brewery in Sheboygan!
⭐️What’s your favorite brew from 3 Sheeps? Have YOU been to the brewery?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 3 - Chill out this winter (or dream of summer)

Day 3 - Chill out this winter (or dream of summer) — our Liquid Death giveaway will get you ready to lounge, wherever the season takes you.

Including: Liquid Death folding chair and umbrella

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves Liquid Death to hydrate!
⭐️What’s your favorite way to be sustainable?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 2 - We are flying into holiday mode with Kona

Day 2 - We are flying into holiday mode with Kona - Aloha to good beer!

Including: Kona X Bucks Quarter Zip, Kona Tote Bag, Glassware, and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves to go to the beach!
⭐️What’s your favorite drink to enjoy in the sand?

Must be 21+ to enter!

#12DaysofGiveaways #EntertoWin

The start of our 12 Days of Giveaways is here! ⭐

The start of our 12 Days of Giveaways is here! ⭐️
Day 1 — we’re riding the Surfside wave with some cozy wearables to help you brave the Wisconsin winter.

Including: Surfside Knit Hat, Mittens and Bucket

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves to drink Surfside Vodka Iced Teas
⭐️What’s your dream winter getaway destination?

Must be 21+ to enter!

#12DaysofGiveaways #EntertoWin

Congrats to our Busch UTV Sweepstakes Winner! We

Congrats to our Busch UTV Sweepstakes Winner!

We hope you enjoy your new ride!

#BuschLightUTVSweepstakes

What a finish! Huge thanks to every one of the bar

What a finish! Huge thanks to every one of the bars that hosted our Bud Light Football Toss this season — you made it a blast.

Shoutout to Nick, Alex, and Matthew, our top three champions — you really showed us how to throw down.

Bud Light is proud to be the official beer sponsor of the NFL, bringing fans together all season long.

#BudLightFootballToss #FootballFaceoff #BudLightNFL

Thank you for an incredible Movember! Big shouto

Thank you for an incredible Movember!

Big shoutout to all the bars, sales reps, and everyone who came out for raffle nights, meat raffles, cribbage tournaments — and just showed up. You helped us lift up men’s physical + mental health, and that matters.

This month wasn’t just about growing Mo’staches — it was about sparking real conversations, breaking stigma, and making change. Let’s keep it going, well past November.

#Movember #MensHealth #GrowAMoSaveABro

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