Who We Are

Wisconsin's Premier Beverage Distributor

Since 1987, We’ve Done Business In A Way That Builds Lasting Relationships.

Employee with Milwaukee Bucks Bango Buck

What We Believe In


We hold ourselves to professionalism, common sense, and adaptability. We’re driven to be the best beverage distribution company in the world by continuously improving employee and customer satisfaction- and we won’t ever stop.


Honesty, giving back, and taking care of our people are the cornerstones of our company. These values have developed lasting relationships with our communities, customers, suppliers and employees.


We have a thirst for exceptional beverages, whether that’s a cold beer, a smooth whiskey, a crisp cider, a refreshing hard seltzer, or a fine wine, We represent great brands.

What We Do

We Create Distribution To Bring Exceptional Brands To Our Customers.

Our portfolio of beer, wine, spirits & more offers retailers one-stop shopping.

As part of the three-tier system, we partner with breweries, wineries, distilleries and other talented suppliers to grow our collective business through consultative sales, strategic marketing, and timely delivery.

We’re also a proud division of The Sheehan Family Companies, a distribution network spanning five generations since 1898. Beechwood Sales & Service brings The Sheehan Family Companies’ strengths and years of experiences to our local markets, while staying true to our Upstate New York roots.

NBWA Distributors Against Human Trafficking certification


We partner with premium breweries, distilleries, wineries, and quality beverage makers to distribute an incredible array of products.


From storing, to delivery, and all the marketing, sales, and service in between, we ensure the beverages consumers love find their way to them.


Distributors safely deliver products to retailers ensuring consumers can find brands they love at their favorite stores, restaurants, and bars.

We’re Looking for Someone Like You

Join a team that invests in your success.
Join Our Team

Our Team Leaders

John Sheehan
John Sheehan
General Manager
Employee - Matt Arts
Matt Arts
Assistant General Manager
Employee - Dave Cartwright
Dave Cartwright
Director of Sales & Marketing
Employee - Scott McConeghy
Scott McConeghy
Marketing Manager
Employee - Noah Brusky
Noah Brusky
Director of Operations
Manager of Business Administration - Katie Stroo
Katie Stroo
Manager of Business Administration
Employee - Michael McNabb
Michael McNabb
Off Premise Sales Manager
Employee - Mike McLaughlin
Mike McLaughlin
On Premise Sales Manager
Statewide Craft Manager - Michael Blanchard
Michael Blanchard
Statewide Craft Manager
white beechwood logo
Theresa Preiss
HR Generalist
Madison landscape

Values in Action

There is nothing a group of determined people working together cannot accomplish.

– Gerald Sheehan, Chairman of the Board

Charitable Giving

We take pride in knowing our hard work allows us to giving back to the communities we serve and make a difference for future generations.


A better tomorrow starts from within. We’re committed to reducing our environmental impact through impactful sustainability practices.

Our People Policy

We’re committed to continually improve and protect the wellbeing of our employees by empowering them with the resources to thrive.